- PLAY BIG SHOTS IN CRICKET REVOLUTION FULL
- PLAY BIG SHOTS IN CRICKET REVOLUTION PROFESSIONAL
- PLAY BIG SHOTS IN CRICKET REVOLUTION SERIES
That’s when we realized that this has potential and we have to build a dedicated team around it,” says Ajay.įor an e-commerce company like Flipkart, this was a hard left turn. “We looked at the numbers and noticed that they were 10x what they were during sale days. Things started taking shape and soon, Flipkart formed the games and gamification team and launched two games - Play and Win, and Bid and Win. People were willing to play games on Flipkart,” explains Ajay. “This showed us that there were no mental blocks. When these games attracted a lot of engagement from shoppers, Ajay and his team understood that they might be onto something. Soon after, Flipkart took its first steps into the world of gaming with the launch of a few micro games before The Big Billion Days sale in 2017. We were trying to see if both these needs could be met on Flipkart.” A Flipkart veteran, Ajay Kumar Singh played a crucial role in building the technical foundation of Flipkart Games It’s just that the two needs were being met on different platforms. The person who is playing games and the person who is visiting Flipkart, essentially they are the same user. If you were to visit Flipkart, you would have a specific shopping need. Flipkart was initially designed as a pure e-commerce website. “Back in 2017, the time that people were spending online playing games was going up. A Flipkart veteran, Ajay has been at the company for over 9 years. “The games journey started off with a simple hypothesis,” says Ajay Kumar Singh, Senior Engineering Manager at Flipkart. These games are the culmination of a story that has been in the making for four years. Even if you’re not playing well, you can turn things around,” explains Sajal Jain, Associate Product Manager, Games and Gamification at Flipkart, and one of the key figures behind the launch of Cricket Battleground.Īlthough the success of games like Cricket Battleground and Crazy Cannon arcade give the impression that Flipkart’s Gaming project is an overnight success, this couldn’t be further from the truth. So we added a power over to keep things interesting. Even in the last over, things might change.
The third thing we were trying to simulate was the thrill of the game. Also, Twenty20 is a short format, so we wanted to reflect that too. Sajal Jain played a key role in the launch of Cricket Battleground, one of Flipkart’s flagship games The reason behind these particular design choices is rooted in the cricket culture of India. The player’s point-of-view is unlike in other cricket games, with the camera placed just behind the batsman so that it is up to the player to judge the trajectory of the ball and select their shot. Furthermore, it is designed to simulate the experience of batting as closely as possible. The user plays 3 overs against a randomly chosen opponent, out of which the last over is a power over, in which your score is doubled. It’s easy to see why - Cricket Battleground condenses the highs and lows of a Twenty20 match into a few minutes. After the launch of Cricket Battleground and Crazy Cannon Arcade, another one of Flipkart’s new releases, engagement shot up to never-before-seen numbers, hitting up to 10 million minutes played on a single day.Įnjoying this story? Check out the accompanying podcast!
PLAY BIG SHOTS IN CRICKET REVOLUTION SERIES
It is the latest in a series of ambitious releases on Flipkart’s newly launched gaming platform. Released in March 2020 in the lead up to the IPL (which currently stands postponed due to the COVID-19 pandemic), Cricket Battleground has quickly grown in popularity among shoppers, who come back every day to spend millions of cumulative minutes playing the game. Sounds too good to be true, right? Not if you’ve played Cricket Battleground on the Flipkart app. You clear your front foot and swat it out of the ground for six. This is the moment you’ve been waiting for.
PLAY BIG SHOTS IN CRICKET REVOLUTION FULL
It is speeding towards you at a full length. The bowler sledges you, but you pay no mind. You’re representing your hometown in one of the biggest cricket tournaments in the world. Picture this: you walk out to bat against one of the world’s finest bowlers in front of a capacity crowd. In this story: From a supporting role during sales in its early days to a full-fledged, in-house platform that led an engagement of 10 million minutes played on a single day, here’s the story behind the rise and rise of Flipkart Games. Read all about Flipkart’s newly launched Gaming Platform and the story of its evolution Meanwhile, Flipkart’s gaming project, which began as a series of microgames to drive up excitement around The Big Billion Days sale, has now evolved into an ecosystem of its own.
PLAY BIG SHOTS IN CRICKET REVOLUTION PROFESSIONAL
A 140 billion-dollar industry, games have penetrated every corner of the internet, from hyper-casual games like Candy Crush to professional Counter Strike tournaments. Online gaming has seen a meteoric rise in the last decade.
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